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The Future of Social Media Marketing: Trends to Watch in 2025

If you’re in the world of business and feeling the pressure to keep up with social media marketing, you’re definitely not alone.

Things are changing faster than ever, and it’s crucial to stay ahead of the game.

As we step into 2025, I'm calling it the year of embracing your most expansive self and this blog is looking at some of the trends shaping the future of social media marketing and how you can adapt to thrive.

1. Short-Form Video is Here to Stay

Have you noticed how short-form video content has taken over?

Platforms like TikTok, YouTube Shorts and Instagram Reels are absolutely booming!

These quick, engaging clips are a fantastic way to connect with your audience and capture their attention in a matter of seconds.

How To Apply This To You:

  • Be Real and Relatable: Forget about trying to be perfect! People love genuine content. Show the real side of your brand and let your personality shine through.
  • Jump on Trends: Keep an eye on trending sounds and challenges. Participating in these can boost your visibility and connect you with a wider audience.
  • Experiment with Formats: Try out different styles of short videos, whether it’s fun tutorials, behind-the-scenes peeks, or customer shout-outs. See what resonates best with your audience.

2. Social Commerce is Taking Over


It’s not just about mindlessly scrolling anymore; people are shopping directly from their feeds and I am definitely one of them!

With features like Tiktok shop and Insta Shopping, the lines between browsing and buying are becoming increasingly blurred.

How to for you:

  • Set Up Your Shop: If you have a physical product, make it easy for your audience to buy from you. Showcase your products right where they’re already hanging out!
  • Encourage User Reviews: Ask your customers to share their experiences and tag you. Authentic reviews can really enhance your credibility and help drive sales.
  • Create Eye-Catching Content: Use visuals that stand out and compelling calls-to-action that make your audience eager to explore your products.

3. The Shift in Influencer Marketing Dynamics

While influence marketing is still a powerful tool, the landscape is changing.

Big influencers aren’t the only game in town anymore!

Brands are waking up to the value of working with smaller creators,those micro and nano-influencers who can deliver fantastic results without the hefty price tags.

Can You Really Do This?

  • Embrace Authenticity: Look for influencers who genuinely align with your brand. Their authentic endorsements can create deeper connections with their followers.
  • Explore Cost-Effective Collaborations: Smaller influencers often have engaged audiences and can create impactful content without breaking the bank. This is a smart way to stretch your marketing budget!
  • Encourage User-Generated Content: Get your customers involved! Encourage them to share their experiences with your products. This builds community and gives you genuine content to share.

4. Personal Brands are Growing

2025 is all about being your most expansive self.

Personal branding is more important than ever!

People want to connect with the real you. By showing up authentically, you can attract those who resonate with your energy and values.

How to Truly Be You!:

  • Build Your Personal Brand: Share your story, values, and experiences. Let your audience see who you are beyond just your products.
  • Be Authentically You: The more you embrace your true self, the more you’ll attract those who love your energy. Trust me, it’s exhausting trying to be anything else!
  • Engage with Your Audience: Create opportunities for dialogue. Ask your followers questions, respond to their comments, and build genuine relationships.

5. Social Responsibility Matters More Than Ever

Today’s consumers are savvy and socially conscious. They want to align with brands that share their values. If your brand is making a positive impact, don’t keep it a secret, shout it from the rooftops! 🌍

How to Be Socially Responsible:

  • Showcase Your Values: Be open about what your brand stands for and the initiatives you’re passionate about. Your audience wants to know the “why” behind your brand!
  • Be Transparent: Let your audience see the real you. Behind-the-scenes content can build trust and loyalty.
  • Engage in Conversations: Don’t shy away from discussing social issues. Join the conversation and show that your brand cares about more than just profits.

As we move into 2025, showing up on social media and engaging with your audience authentically is still a key part of your brand awareness strategy.

By keeping an eye on these trends and adapting your strategies, you can create a meaningful impact for your brand.

If you're looking to improve your social media presence and adapt to these changes, why not book a call with me? (there's a big pink button a the top of the page!)

Let’s chat about how you can elevate your social strategy and thrive in the coming year. Your brand deserves to be heard, and I’m here to help you navigate this evolving landscape.

Looking forward to connecting with you!